Press Release: 21 Febrero 2022 12:00hrs EST
The evolution of CCTV (Closed Circuit TV) in Shopping Centers and Supermarkets
In recent times the implementation of CCTV has increased thanks to its usefulness and benefits.
According to APAF-Madrid The global market for Closed TV Circuit (CCTV) is growing at a CAGR of 12,87 % during the forecast period2021-2026.
As stated by eMarketer, DOOH advertising (Digital-Out-Of-Home) will agglutinate 31,2% of 7.000 million dollars only in the USA, This represents a great opportunity for the administrators of shopping centers and supermarkets to obtain profits for this type of service.
According to Qonteo (FEB 2022) On average, a shopping center has 150-250 video cameras, of which only 15% have factory video analytic capabilities and functions that are not used.
The problem: Drop in sales in shopping centers and the non-use of 100% of the technological infrastructure that exists.
Due to the pandemic, all businesses have reduced their sales in physical spaces by at least 50%. In Colombia, Acecolombia, (association that brings together Colombian Shopping Centers), indicates that pedestrian traffic fell by 76.5% and vehicular traffic by 80%.
Not all businesses are adapting to the new post-pandemic context. Maintaining infrastructure and procedures that do not offer value to the customer's shopping experience and better sales performance of tenant stores. And with incomplete information on post-pandemic purchasing habits.
Solution: Evolve your CCTV
The solution that we propose from Qonteo consists of evolving your CCTV and using the 100% potential of the infrastructure you already have to allow you to adapt advertising content based on variables such as time, date, time. Combined with the flow/transit of people and/or vehicles.
With this, operating costs are reduced, a hyper personalized offer is established, generating more sales. Reduce customer parking time, improve shopping experience.
This platform is also adapted to the Data Protection and Privacy regulations of + 30 countries.
Jean Paul Che Piu Palao, CEO of QONTEO, In the evolution of CCTV we focus on 3 specific objectives:
Use the technological infrastructure that Shopping Centers and Supermarkets already have, in reference to video cameras and their Closed Circuit TV system.
Amplify the DOOH (Digital Out of Home) services of CC and Supermarket operators.
Integrate video analytics functions to improve the customer shopping experience, and enhance the initiatives of the tenant stores.
Serial Entrepreneur, he has received recognition from the Inter-American Development Bank (IDB), MasterCard among others. He is the author of the book on Internet Advertising (2000), founder of companies such as ArtFood.tv, Blunblun y Wesoda He is part of the board of directors of the ASDFMAG Investment Fund..
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The evolution of CCTV (Closed Circuit TV) in Shopping Centers and Supermarkets
Jean Paul Che Piu Serial CEO of QONTEO Entrepreneur, he has received recognition from the Inter-American Development Bank (IDB), MasterCard among others. He is the author of the book on Internet Advertising (2000), founder of companies such as ArtFood.tv, Blunblun y Wesoda He is part of the board of directors of the ASDFMAG Investment Fund.
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Contact us
Paula Gualteros, Communications Coordinator
+57 310 326 2221 paula.gualteros@qonteo.com
https://www.qonteo.com
https://www.qonteo.com/press-release
https://www.qonteo.com/escctv-pressrelease